Top 5 Beauty Retail Apps on iOS in Greece for Q4 2023

In Q4 2023, the top beauty retail apps on the iOS platform in Greece exhibited diverse trends in downloads, revenue, and active users. Here’s a closer look at how each app performed:

Παλιά έκδοση - Sephora saw a significant increase in downloads throughout the quarter. Starting at 1.6K in the last week of September, downloads peaked at 4.1K in the week of November 20. Despite minor fluctuations, the app maintained a steady download rate, closing the quarter with approximately 1.6K downloads in the final week of December.

Notino: profumi e cosmetici experienced a notable rise in downloads, particularly in November. Downloads surged from 372 in late October to 2.1K in mid-November, reaching a high of 3.3K in the first week of December. Weekly active users also showed a positive trend, increasing from 1.8K at the start of the quarter to nearly 4.9K in early December.

OnSkin - AI Product Scanner demonstrated a mixed performance. Revenue fluctuated, peaking at $264 in late September and seeing another rise to $236 in mid-December. Downloads were highest in the last week of December at 1K, following a steady climb from a low of 129 in mid-October. Active users showed a similar upward trend, increasing from 1.6K at the beginning of the quarter to 2.3K by the end of December.

BEAUTY BAY had a modest performance in terms of downloads, which peaked at 114 in the week of November 20. Active users saw a gradual increase, starting at 310 in late September and reaching a peak of 377 in early December. The app maintained a stable user base throughout the quarter.

CHARLOTTE TILBURY had a lower number of downloads, peaking at 114 in late September but dropping significantly towards the end of the quarter. Weekly active users remained relatively stable, with minor fluctuations, starting at 323 and ending the quarter at 285.

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